Description
Ecoplanet is a community of people that has adopted a “non human” mate at home. Each member of this group knows the responsibilities inherent in having another member in the family.
Fields
Marketing, Web Design, Branding
Date
2010
Ecoplanet ID
- Client: Ecoplanet
- Ecoplanet is a community of people that has adopted a “non human” mate at home. Each member of this group knows the responsibilities inherent in having another member in the family.The project wanted to establish a difference between the traditional pet stores –in which dogs, cats and hamsters are sold as toys- and Ecoplanet, whose success lies in the love showered on all animals.“Nature Cares” reflects the way this community acts. In order to make this project possible, we used social networks, like Facebook, to invite the community to tell stories about animals that were already a part of their family, seeking to raise the awareness of people and promote the respect and care of animals. The color green, and its association with nature, was used to suggest the character of this project.











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