Description
El adn del Papel
Fields
Icon Design, Design, Graphic Design
Date
2012
Paper ADN
- Client: Corporación Scribe
- “Escence”, let’s show what paper is made of.
Logo design and visual system for paper characteristics. 
- With over forty years of industry experience, Corporación Scribe is the largest producer of paper in México.As part of the Scribepedia strategy we designed a system with all the features and properties Scribe's paper brands. The system is intended to become a standard in paper industry, and become a standard throughout the industry.
The origin of the system takes the essence of paper: cellulose networks, and consists of icons representing al sorts of characteristics: optical , physical, surface, care, packaging, etc.. Creating a system that resembles a map of DNA.
The inspiration comes from the words of Carl Sagan: "We are made of starstuff". The DNA of the paper is a way of suggesting the end user and the company the opportunity to play a kind of genetic engineering to create new types of paper. 
Other Projects
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4ed. Cuarta Edición, Contemporary Publishing Forum
Diseño de la identidad para la cuarta edición del foro en el Museo de Arte Carrillo Gil, la muerte del libro es el tema de esta edición.
2012
Branding, Exhibition Design, Graphic Design
-
Tercera Edición, Contemporary Publishing Forum
Tercera Edicion
2012
Package Design, Design, Graphic Design
-
Children's guide, MACG
Primal worked with Estudio Abierto to develop the children’s guide for the exhibit "The Mexican Revolution In the Mirror of US Cartoons", presented to commemorate the centennial of the revolutionary war.
2010
Design, Illustration, Storytelling
-
casatamara
We excavated in its pages so that with each piece the buyer could have the house in his or her hands. The language of the book will be that of a botanical book, parting ways with traditional monographies.
2012
Editorial Design, Creative Direction, Fine Arts
-
Scribepedia RED Edition
Scribepedia is a limited edition project. Scribe requested launching it with a special edition for its VIP customers. . Scribe requested launching it with a special edition for its VIP customers.
2010
Design, Editorial Design, Branding
-
Scribepedia
Scribe contacted Primal to prepare a catalogue that would cover all varieties of paper sold by this company, the features of each, as well as corporate information. We suggested the creation of a special object that would use its own language.
2010
Design, Branding
-
Ecoplanet ID
Ecoplanet is a community of people that has adopted a “non human” mate at home. Each member of this group knows the responsibilities inherent in having another member in the family.
2010
Marketing, Web Design, Branding
-
Rothenberger ID
This company, specialized in tools, needed a strong image with which the consumer could identify.
We develop a series of elements with the color red as main actor. 2012 Graphic Design -
Integre:a
identity for an architectural firm whose priority is centered around sustainability and ecology
2012
Branding, Graphic Design, Web Design
-
Plastic Plumbers
The new concept of the company can be summarized in its slogan "Life re-evolution", that suggests a new way of living in which the comfort and efficiency . The above was visually translated into an identity based on pictograms.
2010
Branding, Icon Design, Web Design
-
Zank
Zank is a character created by Televisa to represent the image of the channel. He and his friend Asterisco are inhabitants of the world of TV and, as such, introduce each one of the programs of the channel.
2010
Animation
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Flow
* Awarded the prize for best animation-fiction shortplay in the Cristal Screen Festival 2004.
* Awarded the prize for best original music in the Cristal Screen Festival 2004. 2010 Computer Animation, Music Composition
